FOR IMMEDIATE RELEASE
Cineplex Announces First ‘Playdium’ Location in Atlantic Canada Coming Soon to Dartmouth
New Entertainment Complex Features Interactive Games, Attractions and Fun Food Options
Toronto, ON, March 21, 2019 (TSX: CGX) – Cineplex, one of Canada’s leading entertainment and media companies, today announced plans to open Atlantic Canada’s first Playdium location in Dartmouth, Nova Scotia. Designed for kids of all ages, the new entertainment complex will be a tech-infused, affordable place to play that offers classic and state-of-the-art games, unique interactive experiences like virtual reality, bowling and rope courses as well as a variety of fun and fresh food. Located at the Dartmouth Crossing Shopping Centre off of Wright Avenue and Countryview Drive, construction on the new Playdium location is scheduled to begin this fall and targeted to open in 2020.
“We are so excited to bring the Playdium experience to Atlantic Canada as we continue to introduce unique new experiences to Canadians and showcase our growing portfolio of entertainment options,” said Ellis Jacob, President and CEO, Cineplex. “Leveraging our industry-leading expertise in entertainment, amusement gaming and food service, this newly announced Playdium location is sure to become the city’s go-to destination for everyday play, casual dining and special occasions. While the complex is designed to appeal to teens, their friends and family, we know that kids of all ages are going to love it.”
“Cineplex is one of Canada’s largest and most innovative entertainment companies and we are thrilled to continue our relationship with them by bringing this first-of-its-kind attraction to Dartmouth Crossing,” said Glenn Munro, Managing Partner, North American Development Group. “In addition to Cineplex Cinemas Dartmouth Crossing, Playdium will be another great reason for people to shop, dine and play in our community and will complement our offering of best-in-class attractions for visitors of all ages.”
Spanning 30,000 square feet, approximately two-thirds of the complex will be dedicated to games and attractions for all skill levels, with the other third offering a range of fun food and beverage options, including chef-inspired burgers and sandwiches, pizzas, nachos, tacos and bowls and a selection of sweet treats. Designed to accommodate large groups, Playdium will be the perfect spot for parties, events and teambuilding, with private rooms for birthday parties and special gatherings as well as lounges for adults and parents with views of the games floor.
Cineplex first announced the expansion of the Playdium concept in 2017, with locations opening in Whitby and Brampton, ON, later this year. Playdium complexes will leverage Cineplex’s existing industry-leading entertainment, amusement gaming, food service, content creation, digital media and operational capabilities as well as its relationship with SCENE, Canada’s largest entertainment rewards program. In the coming years, Cineplex plans to open 10-15 Playdium locations in communities across the country.
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